Q3 What is the best way to measure social media influence? #vcbuzz
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is there a number that would reflect an influence score? Like we used to have Klout... how about now? You cannot improve what you cannot measure, you know...
#vcbuzz
The number that matters is the conversion on the content or product. #vcbuzzpic.twitter.com/wWgQHjuWqL
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Yes, but you know the conversion/engagement only AFTER the campaign.. so is there a way to estimate it beforehand? How to select influencers for your campaign?
#vcbuzz -
Every profile comes with a URL regardless of
#socialmedia network. Ask for metrics on CTR and engagement from them with their own content. If they can't influence people to come to their own content they definitely can't drive people to your brand.#vcbuzzpic.twitter.com/24BW5VkHAv
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