1/ Thoughts on $NFLX's domestic strategy (not the stock). They need to mix it up. The last ~10 years represented open-ended growth where 1 plan/1 price made sense. Now they should investigate 1) price discrimination 2) varied show release cadence 3) more platform plays.
11/ 3) Innovate on Pricing plans. Maybe think about switching up price. Right now Netflix does have a few price tiers but I would argue it’s not enough (Basic – one device SD; Standard Plan 2 devices HD; Premium Plan 4 devices UHD).
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12/ I know there is a lot of password sharing, so maybe switch it up to a basic rate for the first individual in a group, say $10, then $3-4 for each additional person. I’m sure there is something more creative one could do here,
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13/ but the revenue equation for Netflix domestic is not exciting today if the growth in Q is small, and needs to be pulled along just by Price increases.
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14/ Other things I’ve seen kicked around are 1) offer a free plan with advertising and 2) live sports. I don’t think either make sense.
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3 pricing plans is already a lot. Consumers like simple. Simple is better. KISS principle
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I agree simple pricing is better in the beginning when people don't know what Netflix (or the iPhone is). Now the iPhone has dozens of pricing options (including size, memory, color). And maybe 3 is the right for Netflix, I just don't think they have the right 3.
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