Why ruin ice cream with all those crazy flavours?! Vanilla. It's all you need.
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WOW. That sounds awesome!! And sorry, that was faux-outrage. I should have added a
But what's wrong with the pricing structure? Can you PLEASE talk me through the problem here. Genuinely interested.
studies
If you are going to have different prices per scoop depending on how many scoops you buy, from a marketing point of view, surely the marginal price of the 3rd scoop should be less than the 2nd if you want to encourage people not to stop at 2!
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But you also want your customers to be happy and come back. Maybe they worry that 3 scoops is a bit much, and could make people feel a bit sick. And so want to deter over-consumption. Short-term loss, long-term gain? [I ACCEPT, IT'S PROBABLY NOT THIS]
Thanks. Twitter will use this to make your timeline better. UndoUndo
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