Maya Forstater

Drivers and riders are necessarily in the same country. But not so Amazon marketplace sellers and buyers (or even more so app designers and downloaders) -- so which country gets the 3%? Why advert viewers and not advert buyers (and are we/they sure?) ?

So far as I can see, you mush all the users together, be they sellers/buyers/drivers/riders and then pro-rate by jurisdiction.

Really? That's so weird though - 1 Amazon seller might have 1000s of customers - so then 0.1% goes to the sellers home country and 99.9% to the buyers? Seller is paying c. 15% referral fee while buyer is paying retail value of item - presumably its 3% of the first not the second?

Yes. Weird.

I'd love to see the final outcome in terms of detailed Regs and the information requirements that underlie them. Plus how assured, eg will the companies have to give authorities access to user dbase to verify computations?

This is it. You can say the user tracking will be anonymous all you like, but this kind of user tracking is hard to pseudonymise. Detailed records will have to be kept for audit.

I wonder if they just won't do the user tracking. Much simpler if they just define 'user' as the direct person who pays for the service (generally the seller/advertiser) and not try to track eyeballs at all.

But still need to be able to verify location of users? And doesn't that approach also take us back to which user pays, ie what's in scope for "generally"?