There will be quirky outcomes. Say Airbnb host and user are resident in UK but property is in Barcelona. New rules seem to give no value to Spain, although it's arguable it's the property that generates the profits. Whereas if the host or user is in Spain and location tracked....
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Replying to @iaincampbell07 @MForstater
Drivers and riders. Marketplace sellers and buyers. All advert viewers.
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Replying to @DanNeidle @iaincampbell07
Drivers and riders are necessarily in the same country. But not so Amazon marketplace sellers and buyers (or even more so app designers and downloaders) -- so which country gets the 3%? Why advert viewers and not advert buyers (and are we/they sure?) ?
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Replying to @MForstater @iaincampbell07
So far as I can see, you mush all the users together, be they sellers/buyers/drivers/riders and then pro-rate by jurisdiction.
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Replying to @DanNeidle @iaincampbell07
Really? That's so weird though - 1 Amazon seller might have 1000s of customers - so then 0.1% goes to the sellers home country and 99.9% to the buyers? Seller is paying c. 15% referral fee while buyer is paying retail value of item - presumably its 3% of the first not the second?
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Replying to @DanNeidle @MForstater
I'd love to see the final outcome in terms of detailed Regs and the information requirements that underlie them. Plus how assured, eg will the companies have to give authorities access to user dbase to verify computations?
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Replying to @iaincampbell07 @MForstater
This is it. You can say the user tracking will be anonymous all you like, but this kind of user tracking is hard to pseudonymise. Detailed records will have to be kept for audit.
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Replying to @DanNeidle @iaincampbell07
I wonder if they just won't do the user tracking. Much simpler if they just define 'user' as the direct person who pays for the service (generally the seller/advertiser) and not try to track eyeballs at all.
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Replying to @MForstater @DanNeidle
But still need to be able to verify location of users? And doesn't that approach also take us back to which user pays, ie what's in scope for "generally"?
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Cld it not just be that online accounts through which users makes payment for DS are counted to where user normally lives/ tax resident. If i sell something on ebay then sellers fee from UK user. It doesn't matter where I happen to be over course of auction or at moment it ends?
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Replying to @MForstater @iaincampbell07
Sure, for marketplaces - but doesn’t work for advertisements. Only way to do it is user tracking.
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Replying to @DanNeidle @iaincampbell07
I know but maybe privacy means they shld give up on idea of allocating to where viewer is and just allocate to to where advertiser is based. Google can't pass on cost to advertiser because the price is set by auction so advertiser can't benefit by manipulating location of account
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