Some thoughts on the @fairtaxmark which recently certified AMT coffee
https://fairtaxmark.net/amt-coffee-fair-tax/ … (1/10)
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I think that's the core challenge w this. Everyone thinks they know avoidance. But its hard to define (see AMT/ Cafe Nero discussion) Zero tax could be a fair outcome (if making a fair loss). So focus has been on transparency metrics- but that just kicks the can down the road.
The big ask of the FTM is voluntary country-by-country reporting -- which is easy to comply with if you only operate in 1 or 2 countries. So in practice (I think) only one UK firm w international operations (LUSH) has done it so far.
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FTM have not yet developed a template for foreign owned companies. But underlying assumptions are that transparency provides anyone with enough data they can use to judge if company is paying a fair amount of tax.
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Which clearly isn’t the case for AMT Coffee. The transparency seems to come down to “trust us”.
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