Hey #taxtwitter, Am I correct in assuming that sales of digital business are a good proxy of value of user data?
better user data => more sales?
Lots of proposals (equalization levy, Italian web sales tax) revolve around sales and I guess the link with user data is one reason?
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Replying to @Wouterlips
Not sure if sales always good proxy there. For GAFA, maybe, but Snapchat/Twitter/etc.: lots of user data, not a lot of sales. I think sales basis for tax proposals at least in part have something to do with ease of quantification and simple political familiarity with sales taxes
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Replying to @phdskat
Yeah, but sales snapchat/twitter are ads which also depend on quality of user data.
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Replying to @Wouterlips
True, but: Facebook users: 2bn Facebook revenue: $10bn Twitter users: 300m Twitter revenue: $600m (rough, quick Googling)
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Replying to @phdskat
agreed that its far from a perfect or even good proxy, but explanation could be that FB extracts more data per user than twitter which it arguably does (photos, marketplaces, your homework projects in groups, the likes, etc).
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Replying to @Wouterlips
yup, absolutely. And of course there's definitely a relationship between the two. Just a question of how firm it is, and whether it is/can be used to support policy proposals.
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Interesting question - in big picture users get value in kind, and give value? The ads are only part of that (like saying that the only value that TV programme gives are the ad breaks!)
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