Maya Forstater

@MForstater I was trying to answer your question.

@JolyonMaugham Can you try again. I'm not sure what your previous tweet meant!

@MForstater I think you need to rephrase your question. Also, forgive me, but I do also have a practice.

@JolyonMaugham Q is given Gs sales are by central auction, isn't it more artificial to try to split if up for tax as if was a sales network?

@MForstater I think your question confuses the mechanic by which the price is set with the process by which the sales are generated.

@MForstater putting it another way, the machine might book, but does not generate, the sales.

@JolyonMaugham the machine determines centrally which ads get placed & price for each click & therefore total daily bill (up to budget set)

@MForstater @JolyonMaugham what does "generate the sale"