To conclude the whole £1bn Google profit ought to be UK taxable, you must think engineering and design adds no value https://hiyamaya.wordpress.com/2016/01/25/did-the-uk-really-agree-to-charge-google-a-3-tax-rate/ …
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@MForstater@CarterPaddy the post tax profit is the return on capital
@dsquareddigest @CarterPaddy -sure but the question is where to tax. No international principle that it should all be at the sales end