Great idea by researchers at @TrentUni. They're building an app that measures the carbon footprint of products http://bit.ly/12R7TLD
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Replying to @AlexBlackburne
@AlexBlackburne@TrentUni - hate to be negative, but have they researched the graveyard of carbon product labelling, and consumer research?1 reply 0 retweets 0 likes -
Replying to @MForstater
@MForstater@TrentUni That's what they're doing now. It's a three-year research project with a view to launching the app.1 reply 0 retweets 0 likes -
Replying to @AlexBlackburne
@AlexBlackburne@TrentUni - experience is that consumers don't act on carbon labels.1 reply 0 retweets 0 likes -
Replying to @MForstater
@MForstater Is that because they don't understand it or that carbon labelling currently isn't easily comparable, though?3 replies 0 retweets 0 likes
@AlexBlackburne In general consumers only respond to green labels where there is some other premium experience. Carbon is too disembodied
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