Great idea by researchers at @TrentUni. They're building an app that measures the carbon footprint of products http://bit.ly/12R7TLD
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@MForstater@TrentUni That's what they're doing now. It's a three-year research project with a view to launching the app.
@AlexBlackburne @TrentUni - experience is that consumers don't act on carbon labels.
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@MForstater Is that because they don't understand it or that carbon labelling currently isn't easily comparable, though? -
@AlexBlackburne - Some rule of thumb choices eg beef v chicken. Diet drinks v sugar, but C numbers accross products meaningless 4 consumers - 1 more reply
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