Great idea by researchers at @TrentUni. They're building an app that measures the carbon footprint of products http://bit.ly/12R7TLD
@AlexBlackburne @TrentUni - hate to be negative, but have they researched the graveyard of carbon product labelling, and consumer research?
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@MForstater@TrentUni That's what they're doing now. It's a three-year research project with a view to launching the app. -
@AlexBlackburne@TrentUni - experience is that consumers don't act on carbon labels. - 3 more replies
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