why do consumers care more about coffee than clothes? apparently ethics are a greater luxury than fashion - http://feedly.com/k/13MA77Y
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@weldonwk (1) fairtrade coffee is a onetime decision, clothes are a whole diverse wardrobe (2) designer lattes are already luxury
@weldonwk - interesting take on the research http://clothesource.blogspot.co.uk/2013/05/academics-do-great-research-but-draw.html?m=1 …
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@MForstater indeed, clearly some better market research needs to be done pretty quickly.Thanks. Twitter will use this to make your timeline better. UndoUndo
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