We believe, for reasons which have been set out clearly in the report, and set out clearly again to you on twitter when you couldn't read them, that using the average profit margin approach gives a reasonable understanding of the profit that should arise in the UK.
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The methodology seems to assume that the "correct" non profit shifting result is that design, product development, manufacturing, global mktg, finance etc should all be zero profit activities, as *all* profit must be allocated to customer location. & anything else is "avoidance"?
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Quite. And George then justifies that with this, which is just gibberish:pic.twitter.com/jD8SkL1Myz
End of conversation
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