There was actually a study on the effect of this kind of branding on UK citizens. Apparently, the goal is to increase domestic support for foreign aid. Seems worthwhile.
On branding aid. I just noticed @DFID_UK @foreignoffice @ukhomeoffice have a brand directed at UK audience @britainhelps https://britainhelps.com/ Its a bit low key though (...I just noticed it..). Maybe more of this needed and less of that: https://www.cgdev.org/blog/case-against-branding-development-aid-fragile-states …pic.twitter.com/JXp2p6t7yO
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