Just 10% of public trust an auditor to confirm that companies are paying fair tax. Accountancy profession in crisis? #FairTaxFortnight
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If certification & consumer label model is the one..... then got to have a serious approach to credibility, conflicts of interest. Being the standard setter, advisor, assurance provider, and the certifying body in one org is tricky (!) https://www.isealalliance.org/credible-sustainability-standards/iseal-codes-good-practice …
When FTM says things like '1500 shops & offices have been accredited' people who are paying attention
(FTM accredits companies not their shops & offices) or 
at misleading communication. Natural allies should not 
everything, but also 
and speak up.
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It will be 6,500 shops and offices by the end of the Fortnight, and close to £50bn of turnover.
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Since the accreditation applies to companies, not individual outlets & offices this would be the meaningful number to use. Can divide into big companies and small etc. But the 6500 number feels misleading. You risk loosing rather than gaining trust if people feel conned by claims
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