Just 10% of public trust an auditor to confirm that companies are paying fair tax. Accountancy profession in crisis? #FairTaxFortnight
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More broadly, v narrow governance & participation undermines credibility & content. Its not clear certification & consumer label model is right for this issue (ie. Fairtrade Mark style vs other models cf the Voluntary Principles on Security & HRs, Global Network Initiative etc)
If certification & consumer label model is the one..... then got to have a serious approach to credibility, conflicts of interest. Being the standard setter, advisor, assurance provider, and the certifying body in one org is tricky (!) https://www.isealalliance.org/credible-sustainability-standards/iseal-codes-good-practice …
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When FTM says things like '1500 shops & offices have been accredited' people who are paying attention
(FTM accredits companies not their shops & offices) or 
at misleading communication. Natural allies should not 
everything, but also 
and speak up. -
It will be 6,500 shops and offices by the end of the Fortnight, and close to £50bn of turnover.
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