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Nov 14, 2022

In what will be a tough festive period for many, our Amazon Christmas campaign tells a story that shows that joy isn’t bought, it’s made. Brought to life by the brilliant Taika Waititi, we hope it brings you a little bit of joy. Watch the full film: bit.ly/3EtBZMc

New favourite combo: Co-op baked potato + Princes tuna + Flora spread Mmmmmmmmmmm

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Campaign

Jan 31

Exclusive: Flora owner appoints new creative agency @LuckyGenerals buff.ly/40doY29

Jan 31

SPREAD THE NEWS!! We couldn't be happier to be working with the wonderful team at

@upfieldglobal

on many of their much loved brands across Europe.

Flora owner appoints Lucky Generals to European creative account

Jan 30

Disappointed that the Nike x Tiffany collab did not involve them using “I think I’m alone now” on their latest ad. Missed opportunity.

Andy’s latest

column is a timely reminder to build your brand inside out (agencies included)…

Yes, there's a cost-of-living crisis, but there's also a cost-of-working one

Jan 23

It's the Year of the Rabbit. If you want to make it a lucky one, hop on here and get your set of cards bit.ly/Luckycards As ever, all the profits go to

Epic news: another award for Go Luck Yourself. You can get your own copy here bit.ly/GoLuckY although sadly there will not be any tenners in these ones...

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Epica Awards

@EpicaAwards

Jan 22

Great Work, @LuckyGenerals for winning SIlver with "Go Luck Yourself - 40 Ways To stack The Odds In Your Brand's Favour" buff.ly/3D0IuVN

Thank you

and Judges for shortlisting us for AOTY. This is now the 7th year out of the last 8, so we’re hoping it’s going to be lucky number 7! 🤞

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Campaign

Jan 19

Revealed: Campaign UK Agency of the Year Awards shortlists buff.ly/3CUMFCv

Jan 13

It's Friday 13th, so best get your deck of lucky cards (like these ones) here bit.ly/Luckycards

explains the set of creativity cards he’s launched, based loosely on the Amazon bestseller book ‘Go Luck Yourself’, writes LBB's

And yes, it’s Thursday today. That just shows how goddamned pumped we are about this. Grrrrrrr!

It’s the second Friday in January which means it is Quitter’s Day - the day when most being give up their new year’s resolution. So here’s a little extra motivation from

@TheGymGroup

to help resist the urge to sack it all off. We’re with you!

Just seen “Princes” trending globally, which I guess is about us winning the canned tuna brand recently. Huge thanks for all your interest and support.

creates

campaign to highlight the bullshit of New Year health fads. hubs.la/Q01xb7-z0

Campaign

Jan 5

The Work – Symprove, "Gut start" by

Symprove "Gut start" by Lucky Generals

Andy Nairn

Jan 5

January’s all about fresh starts. So what would you do if you had to start all over again? For more tips like this, get your deck of lucky cards at bit.ly/Luckycards

Together with

, we’re getting 2023 off to a gut start with diarrhoea candles, bowel counsellors and anal crystals...

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launches Lucky Cards. hubs.la/Q01w8qJs0

Dec 19, 2022

The only cards you'll need this Christmas. (Apart from credit and debit cards, obvs. You'll need one of them to pay for them here bit.ly/Luckycards )

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Little Black Book

@LBBOnline

Dec 19, 2022

.@LuckyGenerals launches Lucky Cards. hubs.la/Q01w8qJs0

The best ads of 2022, from gender neutrality at Virgin Atlantic to Rashford’s food poverty plea

Dec 19, 2022

Lovely to see our Virgin Atlantic campaign make the i newspaper's list of ads of the year

inews.co.uk

On an international level the Cannes Lions Festival of Creativity was disappointing this summer, with few campaigns emerging as classics

Dec 16, 2022

It’s national underdog day today (yes that’s a real thing). So it seemed fitting to whip out our Pot Noodle ad because… YOU CAN MAKE IT

There’s

signing some copies of his mighty Animal House tome at HQ for the troops

Dec 14, 2022

BREAKING NEWS! We've just won a landmark brief to create a new, global platform for the Guardian...

The Guardian tees up ‘landmark’ global brand push

Dec 12, 2022

We asked ChatGPT to write us a slogan for a new brand of suppository we’re working on. It replied: “Shove it up your arse.” I mean, we only asked.

Andy Nairn

Dec 11, 2022

Am launching a pack of creativity cards, loosely based on my book Go Luck Yourself (but with all new content). All profits go to

@commsbreakers

as usual, to help working class talent They'll be on Amazon soon but you can also go direct by emailing luckycards@luckygenerals.com

Charlie McKelvey

@DM_editor

Dec 5, 2022

Lucky Generals lands ‘catch of the day’ Princes brand

Lucky Generals lands 'catch of the day' Princes brand - DecisionMarketing

decisionmarketing.co.uk

Lucky Generals lands 'catch of the day' Princes brand. Agency picks up second brand from the Princes Group after scooping cooking brand Napolina this summer

TOUCHDOWN! Our

Super Bowl spot was the most watched ad on

@YouTube

this year. We’ve clinched the top spot 4 times in the last 5 years with our Super Bowl films, watch them all here: bit.ly/lg-super-bowl

Dec 2, 2022

It’s a big day today. National English Breakfast Day. So, we want to remind you to not kettle for less. Pair your English Breakfast with a proper brew. DO IT FOR YORKSHIRE. #EnglishBreakfastDay

Catch of the day! We’ve netted the

@PrincesLimited

Seafood business.

GIF

Nov 30, 2022

Much respect to the fans and politicians all over the UK who laced up ahead of England vs Wales to support Rainbow Laces for

@stonewalluk

Nov 24, 2022

Happy Thanksgiving! To celebrate it, we asked one lucky turkey to review Go Luck Yourself. You can gobble up your own copy here bit.ly/GLYBook

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Andy Nairn

Nov 15, 2022

Just about to launch a deck of creativity cards, based loosely on the book Go Luck Yourself. Email luckycards@luckygenerals.com if you fancy some (they will also be on Amazon in a week or so). Hope you like 'em. As ever, all the profits go to

Alexa, play Happy Birthday... Wishing a very Happy Birthday to Scarlett Johansson, star of our 2022

@Amazon

Super Bowl Film.

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Marketing Society

@TheMarketingSoc

Nov 19, 2022

With the kickoff for the #FIFAWorldCup in Qatar imminent, the country’s laws around the LGBTQ+ community are well documented and making many headlines. We interviewed

on their Rainbow Laces campaign: marketingsociety.com/interviews/sto

Giles Edwards

@Giles_Edwards

Nov 18, 2022

This week on #CTAPod📣 we’ve been up all night to get Lucky (General)

. Listen up on defining & creating your own luck🍀, chopping thistles, David Abbott, early days at

, banning big tables, a bonkers brilliant dedication & more: gasp.agency/media/call-to-

Andy Nairn | Call To Action | A ...Gasp! Podcast

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ALT

This is Happening — Lucky Generals

Nov 18, 2022

We made this for Twitter in happier times. It was a celebration of the platform at its positive, immediate best. The line was "This is happening". Now it's more "I can't believe this is happening." 😞

luckygenerals.com

Nov 18, 2022

We’ll be over on our Bebo page flogging some books if anyone’s looking

Monique Drummond

@MoniqueDrummond

Nov 17, 2022

If you're tiring of Cards Against Humanity - here's a brilliant alternative (and a cracking stocking filler). Having read the book, had a brilliant Team Talk Session on how to 'Go Luck Ourselves' with

Monique Drummond on LinkedIn: If you're tiring of Cards Against Humanity - here's a brilliant…

- this is another must-have! Wishing…

linkedin.com

If you're tiring of Cards Against Humanity - here's a brilliant alternative (and a cracking stocking filler). Having read the book, had a brilliant Team Talk…

NABS

@NABS_UK

Nov 16, 2022

"We want to encourage people who observe bad behaviour or an abuse of power to find someone in their company that they trust and make them aware of the situation." - Helen Calcraft from

, on #timeTo's Christmas ad in today's

TimeTo urges adlanders to report sleaze in reissued Christmas party ad