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**Important Sponsored Content Disclosure News** UK's Competition & Markets Authority launches investigation into sponsored content disclosure + has written to >10 celebrities for details of campaign deals. Big step up from regular ASA investigations!https://www.theguardian.com/media/2018/aug/16/uk-watchdog-investigate-payments-social-media-influencers …
This is big news because CMA has considerably broader powers than the ASA - ASA can ban specific ads, CMA can prosecute matters through courts. That said, CMA's announcement feels more like a fact finding mission rather than an indication of targets https://www.gov.uk/government/news/celebrities-and-social-media-stars-investigated-for-not-labelling-posts …
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