Huge announcement from Chrome privacy. They're phasing out all 3rd party tracking within 2 years. But they're also making moves to support more privacy-preserving methods of serving ads.
This might seem odd, but the ecosystem effects here make this a smart move. 

https://twitter.com/justinschuh/status/1217115664277803011 …
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What news media doesn't need to make money? * public media (BBC, CBC) * donation-supported (NPR, pro publica -- though they use other media for distribution) * government propaganda (both overt, like RT, and covert) Propaganda is way cheaper than actual reporting. Not healthy.
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So we'll see how all these different approaches in different browsers shake out. It's going to be an interesting few years. Want to ask browser folks about this?
@enigmaconf is hosting a browser privacy panel:https://twitter.com/justinschuh/status/1217118358887374849 …Prikaži ovu nit
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Slippery slope. If all that was available was context based ads, advertisers would pay without question. OBA, by every (unfortunately NDA) metric I've seen is rarely worth its non-negligible data and tech costs. We musn't conflate ad supported with behavioral advertising.
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But they do have alternatives, both offline and in-app, and not everything works well in-context.
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But Google is already aggressively starving out news and other valuable web media properties. By moving most of it's ad revenue to "zero click" search results, it's starving the web of ad revenue, and keeping all of it to itself:https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/ …
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