Lav Kozakijević

@LavKozakijevic

Guiding early-stage businesses towards prospects by converting commodities into brands. *Rational is a dirty word. *Fav ≠ endorse. Fav = bookmark.

lavkozakijevic.com
Vrijeme pridruživanja: kolovoz 2010.
33 fotografije ili videozapisa Fotografije i videozapisi

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  1. proslijedio/la je Tweet
    2. velj

    Performance artist generates virtual traffic jams in Google Maps by pulling a wagon full of smartphones

    12.202 proslijeđena tweeta 37.178 korisnika označava da im se sviđa
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  2. prije 12 sati

    The consequence of following for several months is that I've started noticing architectural obscenities–everywhere.

    2 korisnika označavaju da im se sviđa
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  3. proslijedio/la je Tweet
    27. sij

    Brand building is like having a big breakfast ahead of a long trip. It costs more upfront, but it gives you more energy for longer.

    5 replies 15 proslijeđenih tweetova 58 korisnika označava da im se sviđa
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  4. proslijedio/la je Tweet
    26. sij

    Stop making people give feedback on everything. “We want your feedback” “Tell us about your experience” “Leave a review” Listen, if we liked it, we’ll come back. Chill out. Build real relationships with your customers.

    88 proslijeđenih tweetova 510 korisnika označava da im se sviđa
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  5. proslijedio/la je Tweet
    26. sij

    "All ad campaigns are branding campaigns. Whether you intend it to be a branding campaign is irrelevant. It will create an impression of your brand regardless of your intent."-

    19 proslijeđenih tweetova 79 korisnika označava da im se sviđa
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  6. proslijedio/la je Tweet
    23. sij

    'How brands grow' by rubs a lot of entrepreneurs, marketers, creatives, and designers the wrong way. But why?

    1 reply 2 proslijeđena tweeta 7 korisnika označava da im se sviđa
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  7. proslijedio/la je Tweet
    22. sij

    On this day in 1962, Bertrand Russell told fascist leader Oswald Mosley to shove it. Happy birthday to this unimprovable letter. More info:

    41 reply 1.127 proslijeđenih tweetova 3.213 korisnika označava da im se sviđa
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  8. 22. sij

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  9. 18. sij

    when did you first read his non-fiction?

    1 reply 2 korisnika označavaju da im se sviđa
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  10. 18. sij

    Not sure whether it's the right thing I've discovered C.S. Lewis at 30, or would it have been better if he crossed my path at 16.

    1 reply 1 korisnik označava da mu se sviđa
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  11. 17. sij

    An aspiration.

    I just published the first part of Designing a New Old Home.
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  12. 16. sij

    1 korisnik označava da mu se sviđa
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  13. proslijedio/la je Tweet
    15. sij

    Design is more important than ever for startups. One theory why: almost everything else has gotten easier. Basic tech stacks are a commodity—automation enables smaller, focused teams—capital is abundant. Product design is a larger percentage of what’s left.

    440 proslijeđenih tweetova 1.955 korisnika označava da im se sviđa
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  14. proslijedio/la je Tweet
    12. sij

    And yet, metaphorically, this is 80% of consumerism.

    0:16
    Spider thinks it's signalling to another spider. For less cognitively complex animals, mirrors must be one of our most confusing inventions.
    220 proslijeđenih tweetova 1.403 korisnika označavaju da im se sviđa
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  15. proslijedio/la je Tweet
    11. sij

    Will dropped the gem of a lifetime

    368 replies 36.643 proslijeđena tweeta 109.785 korisnika označava da im se sviđa
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  16. 12. sij

    1 reply 1 korisnik označava da mu se sviđa
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  17. proslijedio/la je Tweet
    8. sij

    Peloton sent me my "2019 year in review." They didn't design for the edge case where the user only used the Peloton one time during the whole year.

    76 replies 436 proslijeđenih tweetova 3.785 korisnika označava da im se sviđa
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  18. proslijedio/la je Tweet
    8. sij

    Every strategy project is based on four variables: 1. What does the audience need? 2. What are competitors doing about it? 3. What can we do differently? 4. How do we know it's working? Whether that’s big brand stuff or smaller social briefs. The rest is tactical circumstance.

    6 replies 86 proslijeđenih tweetova 442 korisnika označavaju da im se sviđa
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  19. proslijedio/la je Tweet
    6. sij

    “Peak Brand Purpose” - new cartoon and post on the bandwagon of purpose-driven marketing

    1 reply 67 proslijeđenih tweetova 123 korisnika označavaju da im se sviđa
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  20. proslijedio/la je Tweet
    6. sij

    Bloomberg is pouring $ into Google search. $15M+ spent so far. I had some fun last night searching for popular campaign topics: #1 result for Gun Control #1 result for Climate Change #1 result for Impeachment #2 result for Healthcare Trying to become president is expensive.

    16 replies 54 proslijeđena tweeta 428 korisnika označava da im se sviđa
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