I have a memo somewhere about religions and cults having won as the way to make successful fitness brands--because people don't trust their ability to hold themselves to their own fitness goals
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The founders of Soul Cycle describe it as “a secular sanctuary”
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Also dutifully fist-bumping those next to you like you're under hypnosis

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It's very funny to me how people assign authority to others. Only because they are called instructors they get to tell you what to do?
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I've found myself very dissatisfied that they don't fistbump at the New York outposts of Barry's. I've subsequently found myself very dissatisfied at myself for being dissatisfied about that.
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Are they harnessing all the energy generated by the movement?
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Next, want to go try Rumble Boxing?

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Come back to LA and let’s go to Rumble
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The unnecessarily loud music at Barry’s, SoulCycle et al. is nothing but an attempt to silence our inner voice trying to warn us.
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