It should be easy to know when you’ve found the official YouTube channel of a creator, artist, brand, or public figure. So in late October, we’re updating what it means for channels to be “Verified” w/ new eligibility criteria & a new look. Details → https://yt.be/help/3QfB pic.twitter.com/JXOvMbkbns
"It SHOULD be easy to know", it is already easy to know now, with a big ass checkmark next to the name, so now big channels that are unverified are going to have the impersonator problems again. This was never a problem in the first place, now it is a problem.