Lachezar Ivanov

@LachezarEI

Marketer and Evolutionary Psychologist at . I use evolutionary psychology to improve marketing and advertising.

Frankfurt (Oder) (Germany)
Vrijeme pridruživanja: rujan 2014.

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  1. prije 2 sata

    Research by and colleagues.

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  2. prije 7 sati
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  3. 27. sij

    Research by

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  4. 27. sij
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  5. 20. sij
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  6. 13. sij
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  7. 11. sij

    There has never been a better time to be remarkable, nor a worse time to be unremarkable. – Scott Galloway

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  8. 6. sij
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  9. 6. sij
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  10. proslijedio/la je Tweet

    The holidays are a good time to reconnect w/ people who’ve helped you get where you are. Find your senior year English teacher, say you appreciate her patience. Write to your last boss. You won’t be giving up anything. Gratitude feels good both to receive & to give.

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  11. 30. pro 2019.

    Great piece by . TLDR: Some folks don´t understand how advertising works, leading them to overemphasize short-term response activity over long-term brand-building.

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  12. 29. pro 2019.
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  13. 22. pro 2019.
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  14. proslijedio/la je Tweet
    9. pro 2019.

    The power of a name - how renaming vegetables made them more appealing to kids Via ⁦

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  15. 9. pro 2019.
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  16. 2. pro 2019.
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  17. 25. stu 2019.

    One of my favorite papers of 2019. Thanks, and !

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  18. 25. stu 2019.

    Increase prices to increase sales. Could it be, , , ?

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  19. 25. stu 2019.
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  20. 17. stu 2019.

    Marketing, in order to be effective, needs to acknowledge our ancestral past and adopt metaphors linked to humans’ underlying motivations.

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