Storytelling is a more powerful skill than financial analysis because storytelling is proactive and analysis is reactive. Storytelling dominates reality. Analysis submits to it.
I was a terrible storyteller when I worked as an analyst for a financial publication. It wasn’t until I got into copywriting that I started to get better at it.
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I’m still hopeless at storytelling. Probably because I let the numbers sing to me
jk.
What’s copywriting? Editing or ads? -
Writing ads.

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