If you’re building a cult OR cult-based company you want to stir a little controversy now and then to get your cultists to white knight for you and become further embedded in your web.
Consistency & commitment tendencies. Not a value judgment. Just saying.
Cc: $TSLA & $TSLAQ
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I had the inside running, I am Apple Authorised Reseller so I saw the strength of the brand.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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