If you’re building a cult OR cult-based company you want to stir a little controversy now and then to get your cultists to white knight for you and become further embedded in your web.
Consistency & commitment tendencies. Not a value judgment. Just saying.
Cc: $TSLA & $TSLAQ
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Some of the best investments of all time have been cults. There is something about inspiring that kind of devotion from your customers that is incredibly appealing. Lots of stickiness. Lots of upselling potential. Eventually, pricing power. They’re often good businesses!
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