Some of the best investments of all time have been cults. There is something about inspiring that kind of devotion from your customers that is incredibly appealing. Lots of stickiness. Lots of upselling potential. Eventually, pricing power. They’re often good businesses!
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Same playbook for bitcoin
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I’m not slagging
$TSLA haha I’m very impressed by Musk actually
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I was thinking Costco
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Cults are so fascinating. Taking Cialdini’s ideas into hyperdrive.
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Well said. Not many better ways to reinforce an identity. Religions do the same...
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Even more important when the “customer base” also includes regulators, tax-payers and politicians.
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