Think I found it on YT. It’s a talk not a doc!
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Okay check this out. I’m 11 minutes in and this is brilliant. Some of these concepts cross over to copywriting, and writing in general, very well. You can find good use for the first four or five lessons at least. Can’t wait to see what else is in storehttps://m.youtube.com/watch?v=QHHg99hwQGY …
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