Hope you enjoy it! May not keep it up long. https://docs.google.com/document/d/1CF2nDAzqR6eutEnvKsLhTXf_42qXfsYqB_VZzzx_3x4/mobilebasic …https://twitter.com/LAForeverHall/status/1255070052824387584 …
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Replying to @LAForeverHall
i’m struck by how long it is, and how far i have to dig in to find a call to action. is this just how you target your particular demographic, or is it worth risking losing people b/c the ones who stick with it will b more likely conversions?
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Replying to @heyitstang
Believe it or not this is standard for the industry and tends to outperform shorter stuff.
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Replying to @LAForeverHall
incredible. no knock to you, but every single bone in my body screamed at me to stop. Who do these things get sent to? I imagine my (late) grandfather would’ve absolutely loved this kind of thing
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Replying to @LAForeverHall
okay, last last question for real, what’s your mindset when you’re developing these things? Is it a cognitive recognition of the various incentives / motivations / etc that drive this demographic, or are you at a place where you know the land well enough to “feel” the narrative
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Replying to @heyitstang
A mix of both I would say. There is definitely a psychological angle to it but some of it is understanding what sort of narrative will “sell.” I wrote an article about it in more detail here. https://docs.google.com/document/d/1A8UIxtPXxrjvY-wGtAZBN0Q4EPxBCqQJSTTFSBZlQ30/mobilebasic …
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Replying to @LAForeverHall
Hmmm, might not have phrased that correctly, so lemme try again- Who are your readers to you / what is your relationship with them in writing these things? (i.e. it seems like you have some amount of care for them if you stopped copywriting out of ethical concerns)
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Replying to @heyitstang @LAForeverHall
(i think i’m mostly interested in your psychology, which! might be kind of invasive so no pressure)
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I’m open about my psychology. Ask away.
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