Haha I klutzed out. Here's the article.https://mule.substack.com/p/quantifying-the-adpocalypse …
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Not surprising but one of the brightest areas I've heard about are in the health & fitness verticals. Corona was kind of a blessing for them... increased demand as people think more about health + lower CAC.
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Such a poorly written article, I couldn’t get past the first few paragraphs. “...the secular versus the cyclical aspect of digital advertising. Many could point to the 08, and the ability of google to grow during that downturn. I would point to penetration.” -me in 2nd grade
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Clyde, if you don't like it, that's okay! It's even okay to be critical. But please don't be rude about it, at least on my timeline. Am trying to keep this a place of positivity. <3
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