Brand advertising dead but this environment is amazing for direct response. Health & fitness verticals killing it. Go figure fake advertising is the first to get cut. Survival of the fittest; direct response is antifragile.
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Is there any question why brand advertising has been trying to become more like direct response with "attribution?" Brand advertisers have been victims of a multi-decade con. Direct response is the medium of the 21st century. Brand is converging to direct response, wait & see!
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Replying to @LAForeverHall
Direct response, as in direct outreach to individuals via social media platforms? Advertising newb here...help!
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Replying to @topstockcharts
Direct response has been around since way before social media. It's kind of a mythology of SV that they enabled it. SV certainly made it more efficient & scalable. But direct response been around in form of "keyed ads" for decades! Direct response = immediate call to action.
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