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LAForeverHall's profile
Liz
Liz
Liz
@LAForeverHall

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Liz

@LAForeverHall

ArIeS. InFp. ChAoTiC NeUtRaL. RaVenClAw. Investor, marketer, performance artist. My investing articles: https://lizardbrain.substack.com/ 

Joined March 2012

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    Liz‏ @LAForeverHall Apr 1
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    Brand advertising dead but this environment is amazing for direct response. Health & fitness verticals killing it. Go figure fake advertising is the first to get cut. Survival of the fittest; direct response is antifragile.

    2:13 PM - 1 Apr 2020
    • 43 Likes
    • Gabriel the gutter Richard Sosa Mike i'm on a break TTYL mule Alex Pitti The Simulation™ 💸 Khe Hy Ivan Rasskazov
    4 replies 0 retweets 43 likes
      1. Liz‏ @LAForeverHall Apr 1
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        Is there any question why brand advertising has been trying to become more like direct response with "attribution?" Brand advertisers have been victims of a multi-decade con. Direct response is the medium of the 21st century. Brand is converging to direct response, wait & see!

        2 replies 0 retweets 13 likes
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      1. Liz‏ @LAForeverHall Apr 1
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        Replying to @natstewart5

        Well big part of the value of brand advertising historically was limited distro channels for ads. Scale was a huge advantage because you could basically buy up all the ad slots to build blocking positions. Weakened with fragmentation. In the '90s IDK. Today? Unquestionably.

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      2. Adam Singer‏Verified account @AdamSinger Apr 1
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        Replying to @LAForeverHall

        Companies like coke are literally 100% brand advertising driven. Don't agree. Wanna podcast this it's way bigger than Twitter. I say this as a career performance marketer I respect the craft of brand too.

        1 reply 0 retweets 7 likes
      3. The Charlieton‏ @TheCharlieton Apr 1
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        Replying to @AdamSinger @LAForeverHall

        I’m here for that last sentence

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      1. Ari Ozick‏ @ariozick Apr 1
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        Replying to @LAForeverHall

        I don't think Dr is antifragile, I think it's *counter- cylical*. Observed this last time too... Brand ads go way down during recession so Dr takes its place. Ad networks embrace Dr until brands come back then kick them out to the curb

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