6. If a copywriter knows your beliefs and how they tie into your identity, they can be used against you. Political campaign mailing lists are a goldmine to copywriters because the campaigns have already done all the hard work for them. Fortunes have been made from their rental.
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17. That's the difference between a billion dollar enterprise and a company making $20 million barely trying. Is the YT ad hyperbolic? Yes. Was it effective? One of the most effective, ever. Even had TV spots! With invisible products, narrative is key.
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18. PS guys just because I’m referencing this stuff and explaining it doesn’t mean I like it. It just exists and since it exists it’s important to understand how it works. If market opportunities exist b/c of it, there’s no reason you shouldn’t trade on it b/c someone else will
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19. Operational improvements in marketing flow through the financials and these inflections can be profitable if you spot them. Financial statements are usually the OUTPUTS of value drivers, not the drivers themselves! Spotting changes in the drivers b4 they show up = edge.
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20. Operational improvements aren’t the only way to synthesize marketing with investing, though. Another way to do so is using your marketing skills to assess how a company is doing in the metagame of narrative management. But that’s a topic for later today...
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End of conversation
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still insane to me that this was the most successful campaign in Agora history.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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