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LAForeverHall's profile
Liz
Liz
Liz
@LAForeverHall

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Liz

@LAForeverHall

ArIeS. InFp. ChAoTiC NeUtRaL. RaVenClAw. Investor, marketer, performance artist. My investing articles: https://lizardbrain.substack.com/ 

Joined March 2012

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    1. Liz‏ @LAForeverHall Mar 8
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      Liz Retweeted Liz

      So I was asked to write a minithread diving deeper into the synthesis of marketing and investing. Synthesis of concepts can be super powerful, especially when it comes to understanding revenue drivers. Hopefully this will be useful to someone! (YES I DO REQUESTS SOMETIMES)https://twitter.com/LAForeverHall/status/1205997189232656384 …

      Liz added,

      Liz @LAForeverHall
      14. Financial statements are usually the outputs of a company’s value drivers, not the value drivers themselves. Learning adjacent skill sets, such as direct response marketing, can open up opportunities to you that others can’t yet see. I recommend Tested Advertising Methods.
      Show this thread
      2 replies 8 retweets 97 likes
      Show this thread
    2. Liz‏ @LAForeverHall Mar 8
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      1. Marketing is a universal skill, and there are multiple ways to synthesize its use with investing. The first is operational. If you understand a company’s sales funnel, you will understand one of the key drivers of its entire business. The one that rings the cash register.

      1 reply 1 retweet 23 likes
      Show this thread
    3. Liz‏ @LAForeverHall Mar 8
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      2. For e-commerce companies, this is not hard to pull off. Watch and read their ads. Buy things. Get on their mailing list. Then study the cadence, tone, and copywriting quality of the emails they send you. Don’t know how to analyze copy quality? Buy Tested Advertising Methods.

      2 replies 0 retweets 17 likes
      Show this thread
    4. Liz‏ @LAForeverHall Mar 8
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      3. One rule: focus on the customer. Not yourself. What you can do for them is more interesting to them than what they can do for you. More strongly: focusing on what you can do for the customer IS focusing on what the customer can do for you. You get more by giving more.

      1 reply 3 retweets 15 likes
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    5. Liz‏ @LAForeverHall Mar 8
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      4. Demand can be conjured by making the customer the hero. What benefit will the customer get from buying the product? Is that benefit being explained clearly? Is the advertiser using the proper emotional hooks to make the customer want to buy its products? It’s not about you.

      1 reply 0 retweets 16 likes
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    6. Liz‏ @LAForeverHall Mar 8
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      5. Markets don’t suddenly get efficient away from the stock market. Perceived customer benefits are good enough. A skilled marketer can conflate perception with reality to generate sales in absence of a unique customer benefit. How? Capturing the customer's emotion & identity.

      2 replies 0 retweets 13 likes
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    7. Liz‏ @LAForeverHall Mar 8
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      6. If a copywriter knows your beliefs and how they tie into your identity, they can be used against you. Political campaign mailing lists are a goldmine to copywriters because the campaigns have already done all the hard work for them. Fortunes have been made from their rental.

      1 reply 0 retweets 17 likes
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    8. Liz‏ @LAForeverHall Mar 8
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      7. Used to work in investment newsletters and this was a common tactic there. Often, the emotional hooks are used to sell products that are actually good for customers. But the quality doesn't sell itself. It's the emotion that does. Marketing is manipulative at its core.

      3 replies 0 retweets 19 likes
      Show this thread
    9. Stockspotify‏ @stockspotify Mar 8
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      Replying to @LAForeverHall

      Care to share which one you worked for?

      1 reply 0 retweets 1 like
      Liz‏ @LAForeverHall Mar 8
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      Replying to @stockspotify

      I've worked with several.

      8:17 PM - 8 Mar 2020
      • 1 Like
      • Stockspotify
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        1. Stockspotify‏ @stockspotify Mar 8
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          Replying to @LAForeverHall

          I bet there was a lot of ABC testing going on w the copy huh?

          0 replies 0 retweets 1 like
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