So I was asked to write a minithread diving deeper into the synthesis of marketing and investing. Synthesis of concepts can be super powerful, especially when it comes to understanding revenue drivers. Hopefully this will be useful to someone! (YES I DO REQUESTS SOMETIMES)https://twitter.com/LAForeverHall/status/1205997189232656384 …
-
Show this thread
-
1. Marketing is a universal skill, and there are multiple ways to synthesize its use with investing. The first is operational. If you understand a company’s sales funnel, you will understand one of the key drivers of its entire business. The one that rings the cash register.
1 reply 1 retweet 23 likesShow this thread -
2. For e-commerce companies, this is not hard to pull off. Watch and read their ads. Buy things. Get on their mailing list. Then study the cadence, tone, and copywriting quality of the emails they send you. Don’t know how to analyze copy quality? Buy Tested Advertising Methods.
2 replies 0 retweets 17 likesShow this thread -
3. One rule: focus on the customer. Not yourself. What you can do for them is more interesting to them than what they can do for you. More strongly: focusing on what you can do for the customer IS focusing on what the customer can do for you. You get more by giving more.
1 reply 3 retweets 15 likesShow this thread -
4. Demand can be conjured by making the customer the hero. What benefit will the customer get from buying the product? Is that benefit being explained clearly? Is the advertiser using the proper emotional hooks to make the customer want to buy its products? It’s not about you.
1 reply 0 retweets 16 likesShow this thread -
5. Markets don’t suddenly get efficient away from the stock market. Perceived customer benefits are good enough. A skilled marketer can conflate perception with reality to generate sales in absence of a unique customer benefit. How? Capturing the customer's emotion & identity.
2 replies 0 retweets 13 likesShow this thread -
Replying to @LAForeverHall
Could you give an example of this one that is a no brainer?
1 reply 0 retweets 1 like
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.