Stuck on the tarmac waiting for the gate to open at LAX for the next fifteen minutes AMA until my phone runs out of battery. No investments Qs lets explore our creativity together?
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Replying to @LAForeverHall
what do you think are the 2 most creative/important skills people need to self teach/get better at in order to be marketable/prosperous in the future?
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Replying to @LAForeverHall @toughsmarthoops
Literally all marketing flows from empathy and understanding what other people feel, believe, and value. For example wearing a suit and being presentable is useful for a certain type of marketing but it's not the suit that matters. It's the signal. Empathy discovers signal.
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Replying to @LAForeverHall
Thanks Liz great insights and I agree — one other question: in addition to copywriting what are other ways you can build your creative thinking skills for a beginner and intermediate level?
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Replying to @toughsmarthoops
There are a lot of things. A lot of what blocks people off from creativity is their own inhibition. To be creative you need to be willing to be silly and look goofy to people who think conventionally. Cynicism isn't great for it. Embracing absurdity & leaning into it is.
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Replying to @LAForeverHall @toughsmarthoops
Learned a lot from watching old pro wrestling promos. Wrestling used to be a lot different than it is today. Companies mostly made their money from ticket sales to events promoted through local TV. Made for a generation of great storytellers. Had to be! $$$ depended on it.
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Replying to @LAForeverHall @toughsmarthoops
Antihumor is great because if you get into it, you learn to find humor from things that a lot of people don't "get." There's a meta to it... and learning to appreciate horrible art because it's superbly crafted horrible art opened up a lot of creativity for me.
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'80s cartoons are another example. There are dozens of these compilation videos on YouTube, with millions of views, of just the intros to the old cartoons. Saturday morning cartoons in the '80s were basically long form ads for toys. Intros were designed with that in mind.
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Replying to @LAForeverHall @toughsmarthoops
What I'm saying is that learning to discover the purpose of communication and understanding how that relates to its form/medium is incredibly useful. This is a widely transferable skill and studying any of these things intently will help.
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