Stuck on the tarmac waiting for the gate to open at LAX for the next fifteen minutes AMA until my phone runs out of battery. No investments Qs lets explore our creativity together?
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Literally all marketing flows from empathy and understanding what other people feel, believe, and value. For example wearing a suit and being presentable is useful for a certain type of marketing but it's not the suit that matters. It's the signal. Empathy discovers signal.
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Thanks Liz great insights and I agree — one other question: in addition to copywriting what are other ways you can build your creative thinking skills for a beginner and intermediate level?
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