The SEC and FINRA have so many bizarre restrictions around fund names that the only things left are bland descriptors, ship names and greek mythology. We wanted to name the first TMF fund the “awesome fund.” Not a chance.
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This is fascinating actually. Also really lame.
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Picking their audience. They get more inflows from the crowd.
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Thinking Greg Coffey did this, except I can't remember the name!
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Quivering Mouse Capital
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name your fund like it's a video game studio
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But how else can you let LPs know that you’re a grounded, stable, long-term investor if you don’t have the words “rock” or “stone” in your fund name??
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