Still chewing on a no cross sharing world. Imagine this you are actually flying blind with advertising campaigns when you’re advertising on Instagram even thou it’s a walled garden Wait I thought walled gardens were safety from death of cookies? Naw dawg
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You click thru an IG ad, you go to Shopify > make a purchase Without cookies they ain’t gonna know which ad sent ya, thus don’t know what campaign working. What’s the solution?
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1) walled garden all in. Start to finish on IG. What a layup if you think about it. 2) they going to make some kind of solution around at least strict stuff like this, eg your click thru puts you to a diff webpage for each ad aka measurement 3) there’s a lot of uncertainty.
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Replying to @FoolAllTheTime
We used to do #2 in INLs. Basically just a keyed ad but online.
6:06 PM - 18 Jan 2020
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