Something people who have worked in direct response intuitively get is that auto rebilling a customer is super powerful because of inertia. Seems simple, but your customer retention rate can fall off a cliff if you don’t do it. Sometimes there are investing consequences to this
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Replying to @LAForeverHall
Not to mention the difficulty in actually canceling a sub even if you wanted to. Took me 7 hours to cancel SiriusXM
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