Not to mention the difficulty in actually canceling a sub even if you wanted to. Took me 7 hours to cancel SiriusXM
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Sounds bullish

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Wow. Thanks for making sure I never join Planet Fitness!
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Having been on both sides of the fence.... im dedicated to find out what that perfect balance looks like. Auto rebill with the perfect cadence to satisfy true customer want
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If you don't build a revive function then all the incentive is to autobill as the negative CX applies mostly to those leaving As the revive function grows the residual Goodwill is more important
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From my customer perspective: On the good end is AT&T letting me know what my cell bill will be before they charge it, on the bad end is Amazon Prime, which renews automatically without any notice or warning.
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and Apple doing the same for a lousy 99 cents a month & not offering an option to pay annually. it's insulting.
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My main struggle with auto rebill is the customer experience.... on one hand u as the company squeeze that extra ltv out of the sheer weight of life causing people to defer canceling... on the other hand if u dont u have to constantly spend money on the reminding cycle
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Consumer protection regulations become an issue (?) In Quebec - restrictions re: conversion from trial to recurring paying, IIRC...
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