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LAForeverHall's profile
Liz
Liz
Liz
@LAForeverHall

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Liz

@LAForeverHall

ArIeS. InFp. ChAoTiC NeUtRaL. RaVenClAw. Investor, marketer, performance artist. My investing articles: https://lizardbrain.substack.com/ 

Joined March 2012

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    1. Liz‏ @LAForeverHall 17 Dec 2019
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      50. There is a misunderstanding that advertising returns could not be measured before big tech came along and provided a treasure trove of data. This is false. Keyed ads have been a thing in direct response advertising since before Silicon Valley was even an idea.

      2 replies 4 retweets 48 likes
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    2. Liz‏ @LAForeverHall 18 Dec 2019
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      51. Some of the best investment opportunities are found just by stumbling into them in your personal life and appreciating how cool the company is. Peter Lynch was pretty much right about this and this is also a big reason why emotion and empathy can be advantageous.

      3 replies 12 retweets 165 likes
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    3. Liz‏ @LAForeverHall 18 Dec 2019
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      52. Someone asked for elaboration on tweet #3. You can count the present value of real estate operating leases as debt if you want, I suppose, but you should think about the lease rejection damages cap. 502(b)(6) https://www.law.cornell.edu/uscode/text/11/502 …

      1 reply 2 retweets 52 likes
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    4. Liz‏ @LAForeverHall 18 Dec 2019
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      53. Following up, it’s hard to perfectly transmit knowledge and sometimes the understanding of a subject becomes goofy because the knowledge has become a Xerox of a Xerox of a Xerox of itself. Knowledge is viral and without close inspection, can rot and become antiknowledge.

      2 replies 8 retweets 70 likes
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    5. Liz‏ @LAForeverHall 19 Dec 2019
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      54. This has happened with people considering real estate leases as a form of debt, but it has also happened generally. If you copy a mentor or authority figure blindly, you will copy their defects as well. Learning through osmosis is wonderful but also dangerous.

      1 reply 5 retweets 65 likes
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    6. Liz‏ @LAForeverHall 19 Dec 2019
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      55. In investing, as in life in general, do not be afraid to weaponize any (legal) advantage the world has granted you. The world will certainly not be afraid to weaponize your disadvantages against you.

      1 reply 14 retweets 132 likes
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    7. Liz‏ @LAForeverHall 19 Dec 2019
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      56. Capital allocation is just as much about anticipating and influencing the sequence of events as it is about allocating capital. What’s optimal in one scenario isn’t in another. There’s more to it than choosing between dividends and stock buybacks.

      2 replies 5 retweets 64 likes
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    8. Liz‏ @LAForeverHall 19 Dec 2019
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      57. It’s easy to conform your capital allocation decisions to the opportunities presented to you. It’s harder to make the opportunities presented to you conform to your ideal capital allocation policy. But it is possible. Companies that learn how can create fortunes.

      1 reply 2 retweets 45 likes
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      Liz‏ @LAForeverHall 19 Dec 2019
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      Replying to @mjohn707

      🤣😊

      8:38 AM - 19 Dec 2019
      0 replies 0 retweets 0 likes

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