Excellent piece on the challenges of digital advertising:https://thecorrespondent.com/100/the-new-dot-com-bubble-is-here-its-called-online-advertising/13228924500-22d5fd24 …
It's not bad but there is a major factual inaccuracy in the lede. Keyed ads have existed for a very long time and Tested Advertising Methods was published in 1932. Silicon Valley didn't invent these things, much as it may like to claim otherwise.pic.twitter.com/CiRH4ytVGO