@EasyAllies why does the media believe they should get games early? Nothing says that companies have to do that! @KyleBosman @TrailerJones
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Yeah but who says that they have to be out before release? And who says that the copies need to be free?
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They certainly don't have to do either. Launch hype can be a fleeting thing though. I think it's wise to get a few voices you trust ahead of the conversation so you can make a big splash. Like an advance movie premiere, which is also not mandatory.
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