Watching the Superbowl with new intention this time:
Document all the great copywriting that happens with the ads
Share your favorites?
#SuperBowl
#SuperbOwls #copywriting
Some good writing + strategy in the @OlaySkin ad:
“Is there enough space in space for women? Who wrote that?!”
“We have the opposite of a problem up here.”
“When we #MakeSpaceForWomen
, we make space for everyone.”
“What does this button do? [yelling] http://Olay.com !”pic.twitter.com/Ntu4b7Nela
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After the hyper ads where people punch through walls, it’s refreshing to see a simple message from
@Google: “Remember Loretta loves going to Alaska.” “Here’s what you told me to remember.” “Remember I’m the luckiest man in the world.” “A little help with the little things.”pic.twitter.com/1PD74UAiQA
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Best long-form storytelling goes to
@Microsoft for telling@KatieSowers' story. In case you missed it, I'd recommend watching here
https://twitter.com/Microsoft/status/1222162179886960640 …
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