Ah yes! Too good to be true pricing gives red flags like “wtf are you really doin girl”
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True. Just like with designer items, some clients perceive value based on pricing. Regardless of expertise, the mindset is if you're cheap, you're not good. Message- Raise your prices and don't compromise. Your ideal client is out there.
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That’s not crazy at all. If you have an enterprise client that knows the costs of the similar solutions, and you come in nowhere near the ballpark, to them it says you either don’t know your industry, and/or may not have access to the proper resources to get the job done WELL.
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To some they may think cost savings, to the wise, they’re wondering where you cut corners and will the cost “savings” actually end up a loss.
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Yup. And bring you clientele your don’t even want in the first place.
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Yes this is very true.
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This was for me. I saw some chatter about my pricing being too high and it made me wonder if it was time for me to lower them. Then I realized my mailing list gets a promotion once a month, we’re going into Black Friday and Christmas, so people will get in where they fit in.
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Period
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100% I sell paparazzi with my mom and something my mom taught me was when selling to certain demographics to let the price be the last thing we tell them and let the jewelry sell itself because some people equate low priced with low quality or are embarrassed
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This is the tea right here.
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