1/ Our rational mind is not that rational after all. It always operates upon emotional layers. Your decision making might be affected by emotions more than you think.
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2/ Salespeople know this and use it to exploit our insecurities. Poor want to be rich. So there always gonna be plenty of "get rich quick" schemes as well as a demand for "easy" money.
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3/ Million of books are sold and gonna be sold around one simple idea: "Imagine that you are rich and you'll be rich". The truth is it takes far more than this. Positive thinking and visualization of you achieving your goals "works" only if you working your ass off.
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4/ However, It's much easier to sell "Dreaming=Sucess" idea, then "1000 and 1 factors of success". This shit strikes right into insecurities of an average person: motivational crap, quick easy fixes, and pain.
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5/ Rich people also buy depending on how they feel, but much less. Because they're also smart. They need primarily quality and then status. This is why luxury cars brands exist. They represent status.
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6/ Or a phenomenon like a"SUPREME" brand. They sell everything from T-shirts and jackets to bricks and shovels. Limitable quantities and desire to be part of the culture (to fit in or stand out, depends on how you look at it) motivate to buy, tapping right into emotional layers
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7/ We can see how emotions affect our decision-making process on whether to buy something or not. What about human interactions? They are even more emotionally driven. Next time you feel anger building up during an argument.
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8/ Think, is it because of the problem being discussed or because of what that topic represents that gets right into emotional baggage of yours? Professor of psychology Jordan Peterson has a great advice:
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9/ Think about your past. Is there anything that still has an emotional impact on you when you remembering it? If yes, write it down, deconstruct it, deal with it. Do such an exercise as far as possible from the near past to the farthest childhood.
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10/ Don't be a victim of your emotions. Be a master. Let them make you more powerful rather than weaker.
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