1/ "The Knowledge Project" podcast by @farnamstreet with @rorysutherland was definitely another home run. Here are just some of my favorite insights among many others.https://overcast.fm/+Ei1AtsCWU
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2/ Being overly rational can be dangerous because it means you are predictable.
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3/ Advertising and story-telling create intangible psychological value rather than objective value which can be considered as environmentally friendly.
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4/ Context is intrinsically linked to the notion of value. There is no distinction between the value of the man who cooks and the man who sweeps the floor in a restaurant.
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5/ We perceive the world in a way which aggregates a lot of information to form a unified impression. We don’t separate what we taste from what we smell from what we hear from what we see.
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6/ The importance of a communication is proportionate to the cost of its generation and transmission. Costly doesn’t just mean financial, it could also mean effortful signaling.
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7/ There are multiple levels to look at women’s fashion and beauty industry. First, attracting men. Second, signaling to other women (status rivalry between them). Third, signaling to themselves to feel more confident.
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8/ Reciprocal altruism explains the evolution of cooperation. An organism acts in a manner that temporarily reduces its fitness while increasing another organism's fitness, with the expectation that the other organism will act in a similar manner at a later time.
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9/ Self-deception is evolutionary advantageous to deceive others because the best way to bullshit is by believing your own bullshit.
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