It feels often easier, from the short-term perspective, to discount the truth than to buy it
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The truth is not very strongly marketed to most people, and the stuff that is marketed, is often not true
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The True - no one wants to buy it. The Good - at most 50% want to buy it at any time, and we do so reluctantly. The Beautiful - Everyone wants to buy it.
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People don't buy the truth precisely because it's free Truth is not bought. It has to be sold
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Those are the people for whom truth has the greatest cost. For others, the cost of truth is lessened by the degree to which they accept things as they are.
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Beautiful
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